You Smell. Good.
You + data powered tech = your personalised discovery edit. Your Scents. Your way.
Premium, cruelty-free Eau de Parfums, with 20% fragrance concentration, for scents that stay.
Purchased a 30ml and it's not for you? Return within 14 days for a refund.
Give the Gift They
A personalised discovery edit and a full-size bottle of their choice for £60. No extra shipping costs, no guesswork - just a personal, and flexible gift that's all about them.
A great scent for cooler months - woody and warm, with a slight spice to it. Every time I wear it someone asks where it is from. I actually thought another one from the discovery set was my favourite (Two Halves) however this has taken its place at the top of my 'must wear' list.
Verified Reviewer ✔️
This was an absolute self indulgent treat, 5 scents, beautifully packaged and with really helpful descriptive notes for each one. Having the discipline of trying one a day for 5 days, and writing notes as I tried and wore each one really helped me figure out what I liked about each one, and made it easier to pick the one I really wanted!
Verified Buyer ✔️
What a gem! Smells like a dreamy walk in the moonlit garden full of midnight blooms.
Verified Buyer ✔️
Choosing a fragrance is all about what makes you feel good! It’s personal, and your body chemistry plays a big role in how a scent smells on you. To make it easier, we suggest starting with our Personalised Discovery Set.
You can take our scent quiz which you use to create your own personal edit of five fragrances.
Yes, 100%! All of our fragrances are cruelty-free, and we don’t use any animal-derived ingredients. So you can smell great and feel good, too.
Absolutely! We believe in luxury without compromise. All of our fragrances are crafted by world-class perfumers at a renowned fragrance house, who create scents for some of the most famous brands out there. And here's the kicker: every fragrance we offer is exclusive to DIEM. No price tags holding us back—just the finest quality fragrances we can bring to you!
Great question! A 30ml bottle should last about 2 to 4 months on average, depending on how often you apply. If you like to use it more generously or apply it daily, it could last closer to 1 to 2 months. But don't worry, you'll be enjoying it every step of the way!
