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The Diem Difference

our story

PERSONALISED DISCOVERY

Our AI scent assistant analyses the scents you love and builds your discovery set to suit. Try them out in your own space and time.

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PERSONALISED DISCOVERY

Our AI scent assistant builds your personalised discovery set. No more generic his and hers. Instead, yours.

HAPPINESS GUARANTEED

We've organised a risk-free shopping experience so you can be empowered to take a chance on a new fragrance.
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HAPPINESS GUARANTEED

Scent should be playful, not stressful. All our 30ml scents are returnable for a full refund, even if you've tried it and decide it's not for you.

LET'S EXPERIMENT

The more you feedback on which scents you like and don't like, the more our AI assistant can build your unique profile, and share other scents we think you'll love to smell.

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LET'S EXPERIMENT

Our scent collection grows with you. Fuelled by your feedback, we build your scent profile and create new scents you'll love to wear.
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The Collection

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Scent Experimentation Made Simple

We set out to make luxury fragrances available to everyone.
By selling directly rather than through retailers, and by being clever with our supply chain, we can pass the savings back to you.

OTHER FINE FRAGRANCES

Discovery Box

£20

£30

30ml Fragrance

£50

£77

Postage & Packaging

Free

£5.50

Risk Free Gifting

Yes

No

Personalisation

Personalised discovery sets

Standard boxes or build-your-own

Redeem Discovery Box Price Off First 30ml Bottle

Yes

Some

How Diem Works

GENDER INCLUSIVE

LONG LASTING

VEGAN

CRUELTY FREE

From Our Community

what people say.....

  • Libby

    "I’d always played it safe with citrussy scents but turns out I’m a massive fan of warm spicy perfumes. Thank you Diem for showing me something new!"

  • Emma

    "So good to have everything organised for me and the samples sent to my home. Love having one new scent a day to test first and I've now found my new Winter scent!"

  • Matt

    "All five scents were very impressive in their depth and quality and it was nice trying new types. I particularly loved wearing Day 1 as a sophisticated scent that stayed with me all day."