Fragrance notes… confusing, eh? Let’s compare spritzing a scent to listening to music. Your taste dictates whether you love a smell (or decide to bust out your best Gangnam Style moves to a piece of...

The world of fragrance is constantly evolving, with innovative combinations you’re yet to discover. By keeping an eye on these trends, you can open your eyes to new, unexpected favourites to add to your collection....

The world of fragrance is enchanting, filled with a myriad of scents that can transport us to different places, evoke memories, and enhance our personal style. Applying perfume or cologne is an art that, when...

Ever walked down the street and caught someone’s amazing scent trail, wishing yours had the same ability to stop people in their tracks? Or wonder why your scent just doesn't last as long as you...

What scents will get you compliments? Perhaps there’s a good reason perfume starts with the letter p: power. As searches for ‘beast mode’ scents increase, is there such a thing as too much fragrance? Admittedly...

Locking eyes across a crowded room…. laughing at the same jokes…. tell-tale body language like running their hands through their hair. All are ways we think we get the ‘signs’ someone might be into us....

Eau de Toilette vs. Eau de Parfum: what's the difference and does it matter? We get it  - it’s confusing. When buying a perfume there's loads to navigate: the names, the fragrance families, the ingredients,...

There’s something we increasingly want from our fragrances: stamina. Long-lasting perfumes is now the one of the most popular queries relating to scent.   Never have the lyrics of Lionel Ritche been so relevant, because...