Our Story

At DIEM, we understand the frustration of searching for that one perfect fragrance that sums you up – only to end up with a bottle you’ll never finish. And paying over the odds for the privilege doesn’t exactly sweeten the pill.
Let’s be honest, the experience of buying fragrance is rubbish.
So, we decided to change it.

Based in London, DIEM is a fragrance house committed to changing the status quo. We create gender-neutral, sustainable scents in small batches, and our small bottles give you the flexibility to try different scents and build a collection – without the large-bottle commitment.
