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Our Story

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At DIEM, we understand the frustration of searching for that one perfect fragrance that sums you up – only to end up with a bottle you’ll never finish. And paying over the odds for the privilege doesn’t exactly sweeten the pill.

Let’s be honest, the experience of buying fragrance is rubbish.

So, we decided to change it.

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Based in London, DIEM is a fragrance house committed to changing the status quo. We create gender-neutral, sustainable scents in small batches, and our small bottles give you the flexibility to try different scents and build a collection – without the large-bottle commitment.

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We’re taking the hype, hassle and cost of out of fragrance. Creating a new kind of space where you can experiment, have fun and build a scent collection that adapts to every version of you.

Because you’re never going to fit all that personality into a single bottle.