"Photorealistic cut flower stems/grass gives way to very natural smelling jasmine and lily, not too heady which is sometimes an issue for me."
ABI
Begin Again
Rated 4.8 out of 5 stars
9 Reviews
Previously known as - New Leaf
Fresh grass, Jasmine, Sandalwood: a clean slate.
£25.00
Fragrance Description:
Rip up the script with Begin Again. Freshly mown grass and cut flower stems collide with jasmine blossoms, while sandalwood offers up its milky sweetness. A scent that invites you to ditch the baggage and start afresh.
When to wear
Key ingredients
As featured in
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We’ve designed out excess wherever possible:
✔️ Club box: Combines an outer mailer and tray, cutting down on unnecessary packaging.
✔️ Fragrance cases: Ship without extra packaging—they’re built to travel without it.
✔️ Ongoing improvements: We’re actively exploring more sustainable solutions for pumps, caps, nozzles, and refillable options.We know there’s always more to do. If you have ideas or solutions, we’d love to hear from you. Email charlotte@diemscents.com to share.
Materials We Use
- 10ml Vials: 100% glass & fully recyclable.
- 10ml Boxes: FSC-certified, made from 100% post-consumer recycled paper.
- 10ml Lids: 98% aluminium & recyclable, but contain plastic washers—we’re working on a better alternative.
- Postcards: Fully recyclable, wood-free paper made with FSC-certified, elemental chlorine-free (ECF) pulp.
- Club Box: Fully recyclable, FSC-certified cardboard.
- Padded Mailer: 100% compostable, 100% recyclable, Plastic Free, Water Based-Inks
- Fragrance Case: 95% aluminium. It currently contains a plastic insert, and we’re actively working on a more sustainable alternative.
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If you place your order before 2pm on any set day, we aim to ship the same day. Any orders after 2pm will be shipped the following day and we always estimate arrival time at between 3 - 5 business days. If there are any delays to your shipment please contact charlotte@diemscents.com and let her know and she will investigate for you.
We want you to love your scents! If you don’t like the fragrance you received, please reach out to our customer service team within 14 days of receiving your order. We’ll help you exchange it for a different scent that better matches your preferences, or we can provide you with a credit towards your next purchase and initiate a return.
Layers well with
Fragrances we think you will love that pair well with Begin Again. Add a lighter fragrance to elevate the scent profile, or a deeper fragrance to help add warmth and depth.
Designed for life, built for movement.
Refillable Fragrance Cases
Our refillable fragrance cases are made to protect your 10ml vials so you can take your scent anywhere—without worry. While glass is the best environmental choice for fragrance, it’s also fragile. That’s why we created a durable, tactile case that keeps your fragrance safe while you’re on the go.
Refill. Reuse. Switch it up. One case, endless possibilities.
The Best
I’ve been looking for a green fresh floral fragrance for a good 2 years and everything is either too citrusy or too sweet but this??? This is the fragrance of my DREAMS! ... the different notes are perfect and transform beautifully. It’s such a unique gorgeous fragrance, I 100% recommend this one!
Wiki
Beautifully fresh summer fragrance
"It is a gorgeous, fresh, summery scent - the top notes remind me a bit of freshly cut grass and morning dew but underneath is a rich Jasmine scent. I absolutely love it! "
Laura Gavin
FAQs
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Great question! A 10ml vial should last about 4 to 6 weeks on average, depending on how often you apply. If you like to use it more generously or apply it daily, it could last closer to 4 weeks. But don't worry, you'll be enjoying it every step of the way!
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Yes! All of our fragrances meet the stringent regulations required for cosmetics sold in the UK. We list any known allergens on the label, but if you have sensitive skin, we always recommend testing a sample first. If you’d prefer to avoid direct skin contact, you can also try spraying on an item of clothing—but just a heads up, some fragrances may stain lighter fabrics.
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Our fragrances are designed for lasting power, so you’ll smell fabulous all day. All our fragrances are Eau de Parfum strength, with a minimum 20% concentration. While longevity can vary depending on the scent, we suggest applying your fragrance on moisturised skin for the best results.
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We want you to love your DIEM fragrance! If you’ve purchased a 10ml scent directly from us and you’re not in love, we do accept returns within 30 days of delivery. Here’s how it works:
- Contact charlotte@diemscents.com.
- We’ll send you a prepaid return label.
- Return your unused item, with the labels and packaging intact, and we’ll take care of the rest.
Just a heads up: if the item isn’t in re-sellable condition, we might not be able to process your return.